Acquisition-centered
Referring to a strategy, approach, or organization that prioritizes the process of acquiring something, whether it be knowledge, skills, resources, customers, or other assets. This can encompass a variety of activities, including learning, purchasing, mergers & acquisitions (M&A), customer onboarding, talent recruitment, and data collection. The focus is on obtaining the desired item or entity, often with the ultimate goal of growth, expansion, or competitive advantage. Success is typically measured by the efficiency and effectiveness of the acquisition process.
Acquisition-centered meaning with examples
- The company's acquisition-centered marketing strategy focused on lead generation and conversion, rapidly expanding their customer base. They implemented aggressive advertising campaigns and refined their sales funnel to capture a larger market share. Their investments were primarily directed towards customer relationship management software and acquiring relevant consumer data to tailor their products to their customer needs, while tracking key metrics. They ultimately benefited in market revenue through customer satisfaction.
- The educational institution adopted an acquisition-centered approach to knowledge, focusing on active learning and practical skill development. This involved hands-on projects, workshops, and collaborative learning activities, fostering a direct, and practical experience for students to gain knowledge. The curriculum was designed to actively engage students in acquiring skills and developing a broad understanding of various subjects, encouraging learners to develop and improve core proficiencies within the school.
- The firm's acquisition-centered investment philosophy guided its portfolio management decisions, concentrating on purchasing underperforming companies with growth potential. They sought out businesses that were undervalued or those that could complement their existing businesses. The financial analyst team used the firm's strong cash flow and high returns as a basis for acquiring the business, with the aim of restructuring the company in order to leverage synergies and generate higher returns.
- In the context of talent management, the organization employed an acquisition-centered recruitment strategy to secure skilled employees. This was primarily focused on identifying, attracting, and onboarding top talent. They utilized online platforms, networking events, and executive search firms to proactively source qualified candidates. The HR team prioritized speed and effectiveness in the hiring process, offering competitive compensation and benefits packages to quickly acquire top performers and support internal growth.