Ad-enabled
The adjective 'ad-enabled' describes a digital product, service, or platform that incorporates or is structured to support the display, integration, or interaction with advertisements. This typically involves the strategic placement of ads to generate revenue. Such platforms may provide targeted advertising based on user data or offer various ad formats, like banners, videos, or in-app promotions, and use advertising as a core part of their financial model. Essentially, it means ads are a core feature, not just a supplementary option. It allows for revenue from those using the product, whether users pay for the product or not.
Ad-enabled meaning with examples
- Free-to-play mobile games are often Ad-enabled, displaying ads between levels or offering in-app purchases to remove them. This lets developers generate income without direct user payment, making the games widely accessible. Ads help monetize gameplay and cover server costs, allowing millions to enjoy the game. Without the ads, the game might require a subscription or purchase fee.
- A news website might be Ad-enabled, incorporating banner ads, pop-ups, or video ads on its pages. These ads are a primary source of revenue for the website, funding its content creation and editorial operations. Advertisers are charged based on impressions or clicks, providing the financial resources to provide news and media content.
- Streaming music services can be Ad-enabled, providing free access to music content in exchange for users viewing or listening to advertisements. This model supports a diverse library of music without a premium subscription. Ads will play periodically between songs, while the music is available.
- Search engines are fundamentally Ad-enabled, with sponsored results displayed prominently alongside organic search results. These ads provide a crucial revenue stream, funding search engine infrastructure and continuous feature development. Advertisers bid on keywords. These bids decide the positions ads get in search results.
