Addressable

Adjective: capable of being reached or contacted; able to be directed toward something specific. In a technical context, it often refers to devices, signals, or data that can be uniquely identified or accessed. The term may apply to a range of fields including marketing, computing, and communication.

Addressable meaning with examples

• In digital marketing, addressable audiences are crucial for targeting specific consumer segments effectively. By utilizing data analytics, companies can tailor their messages to individuals, increasing the likelihood of engagement and conversion. This targeted approach proves to be more efficient than traditional broad-spectrum advertising methods.
• Smart home devices exemplify addressable technology. Each device can be individually accessed and controlled via a central hub or application. This allows users to manage lighting, security systems, and climate control with precision, making home management not only simpler but also energy-efficient.
• The term 'addressable memory' in computing refers to the specific location in RAM that a CPU can access directly. This feature is essential for running programs efficiently since it allows the processor to retrieve and store information quickly, enhancing overall system performance.
• In communication networks, addressable endpoints are vital for routing information efficiently. For instance, each device on a network must have a unique address to ensure that data travels to the correct destination—this is fundamental for both local and wide area networks.
• Artists often create addressable messages that resonate with specific demographics or communities. By understanding the cultural and social issues faced by their audience, they can create work that speaks directly to their experiences, fostering a deeper connection and engagement with their art.