Aimed-at

The term 'aimed-at' describes something intentionally directed towards a specific target, goal, or group of people. It indicates a deliberate focus or intent. This can refer to actions, communications, products, or even feelings. It suggests a planned approach designed to achieve a particular outcome or to influence a specific audience. It implies a degree of precision or selection, as the focus isn't general or random but is carefully considered to have the intended effect on the receiver or object of the aim.

Aimed-at meaning with examples

• The marketing campaign was specifically aimed-at young adults. The advertisements used social media platforms and trending slang to capture their attention and promote the new energy drink. The campaign focused on creating a sense of belonging among young people, to increase brand loyalty.
• His sarcastic remarks were clearly aimed-at his colleague's recent promotion. He delivered them while discussing the new project, and used the tone to undermine his colleague's skills and new position, showing his resentment of their success and promotion at work.
• The new security measures were aimed-at preventing future cyberattacks. The corporation invested in better firewalls and enhanced employee training, to keep data private, and secure its network. This aimed to protect sensitive customer information.
• The government's new policy was aimed-at improving public health. The program provides free flu shots and offers educational material to raise awareness for various lifestyle choices for a more healthy life and well-being for the public.
• The charity's fundraising efforts were aimed-at providing aid to victims of the natural disaster. They set up donation pages, organized volunteer events and reached out to donors for financial support. The goal was to provide disaster relief.