Antimetabole

Antimetabole (pronounced an-ti-meh-TAB-oh-lee) is a figure of speech in which clauses, phrases, or words are repeated in reverse order. This rhetorical device creates a concise and memorable effect, often highlighting contrasting ideas or emphasizing a specific point through its symmetrical structure. It's distinct from chiasmus, which inverts the grammatical structure rather than the literal order of words or phrases. The impact of antimetabole often relies on the deliberate mirroring to achieve emphasis, contrast, and poetic impact. Its primary function lies in the skillful manipulation of language to generate interest and provoke thought from the audience. The key to understanding it is its structural reversal.

Antimetabole meaning with examples

• 1. In a political speech, a candidate might say, "Ask not what your country can do for you—ask what you can do for your country." This concise, memorable statement uses antimetabole to urge citizens to prioritize service over personal gain, creating a powerful and thought-provoking message. The reversed structure powerfully reinforces the importance of civic duty and personal contribution.
• 2. A popular saying used "You can take the boy out of the country, but you can't take the country out of the boy." This highlights the enduring influence of one's upbringing and origin. This example plays with the idea of place of origin, and how it shapes a person’s identity. The repetition and reversal drive home the idea of inherent personality.
• 3. From legal writing, one might find: "When the going gets tough, the tough get going." This use emphasizes the importance of resilience and determination, and reinforces a clear instruction to be perseverant. The mirrored phrase delivers a motivational message, encouraging people to be robust and proactive when faced with challenges.
• 4. In business strategy, the focus might be on: 'Think global, act local.' This strategic phrase suggests the need for international perspective, coupled with execution based on local conditions and cultural requirements. The use of antimetabole gives the strategy memorability while also implying a contrast of scales.
• 5. A marketing campaign could proclaim, "Eat to live, not live to eat." This example uses antimetabole to promote a healthy lifestyle emphasizing moderation and mindful eating. The phrase reinforces the point in a memorable way, guiding consumer behavior and creating a sense of balance between two related concepts.