Attitude-based

Relating to, stemming from, or influenced by a person's attitude. This descriptor signifies that a judgment, action, decision, or outcome is primarily determined by an individual's disposition, feelings, or perspective rather than objective facts, logic, or external factors. It highlights the role of subjective viewpoints in shaping behavior or evaluating situations. An attitude-based approach prioritizes understanding and addressing the underlying beliefs and feelings that drive a certain outcome. Consequently, it considers factors such as personal biases, emotional responses, and preconceived notions. The effectiveness of such approaches relies heavily on the accuracy and representativeness of these underlying attitudes.

Attitude-based meaning with examples

• The company's performance review system was criticized as being attitude-based, with supervisors often letting personal feelings influence their evaluations, leading to inconsistent feedback and hindering employee growth. This system created a stressful environment and demotivated employees because they felt that their efforts weren't being adequately acknowledged.
• Negotiations often falter when an attitude-based approach dominates. Parties might become entrenched in their positions due to emotional investment and preconceived biases, making it difficult to find common ground. Understanding underlying attitudes could help discover compromise.
• A marketing campaign relying on attitude-based targeting aims to reach consumers with messages tailored to their beliefs and values. They research consumer attitudes toward various products, which helps to segment the population and refine the campaign's message. The goal is to resonate with potential buyers.
• The therapist adopted an attitude-based approach, focusing on helping the patient identify and challenge negative thought patterns. The goal was to reshape the patient's beliefs and reactions to various situations. This approach centered on the individual's internal state, rather than focusing on the symptoms.