Atypically

Atypically describes something that deviates from the expected or normal pattern. It signifies a divergence from the usual, conventional, or standard. It can refer to behavior, characteristics, occurrences, or phenomena that are not in line with the norm, representing an unusual or non-representative instance. This word is often used to highlight discrepancies, unusual deviations, or exceptional circumstances that stand out against the backdrop of typical scenarios. The degree of atypicality can vary, ranging from slight deviations to significant differences. The context determines the significance and interpretation of the word. It's important to recognize the frame of reference when evaluating something as atypical.

Atypically meaning with examples

• The artist's latest exhibition featured atypically vibrant colors and abstract forms, a stark contrast to his previous, more subdued landscape paintings. This shift in style surprised critics but drew a lot of interest. His new style represented a departure from his established style and a move away from the norm that defined his early work. The move was unexpected but received high praise from the art community.
• Atypically for a summer month, the weather in the region experienced a prolonged period of heavy rainfall and flooding. The residents of the area were forced to adjust to these conditions which resulted in disruption to normal activities. Local emergency services and community groups worked together to ensure the safety of all residents. This unprecedented rainfall resulted in significant damage.
• Despite her quiet demeanor, her performance in the courtroom was atypically bold and assertive, challenging the prosecution with unexpected legal arguments. It was an exciting performance that went against the expectations of the legal team and the court. Her usual reserved and thoughtful behavior completely shifted when she started her cross-examination.
• The company's marketing campaign, atypically, focused on negative advertising, highlighting the flaws of its competitors rather than promoting its own product benefits. This unusual strategy was successful in creating buzz and increasing market share. The company's board of directors were unsure how this would be received by the consumers. Surprisingly, it paid off.