Backfire

Backfire (verb) refers to the occurrence of an unexpected and undesirable outcome resulting from a plan or action, typically due to a flaw in strategy or execution. It can also refer to a situation where an intended result is opposite of what was hoped for, causing unintended consequences.

Backfire meaning with examples

• The company's aggressive marketing strategy was intended to boost sales, but it backfired when customers felt overwhelmed and turned to competitors. As a result, the company not only lost sales but also damaged its reputation in the market.
• During the debate, his attempt to attack his opponent's credibility backfired, causing viewers to empathize with her. Instead of diminishing her reputation, he inadvertently highlighted her strengths, and she gained public support.
• In an effort to encourage teamwork, the manager instituted mandatory group projects. However, the policy backfired when employees felt forced and disengaged, leading to lowered morale and productivity in the workplace.
• The prank he pulled on his friend was meant to be a harmless joke, but it backfired when his friend retaliated with an even bigger prank. What started as a fun idea swiftly escalated into an unexpected rivalry.