Brainwave

A sudden, brilliant idea or insight; a flash of inspiration or a moment of cleverness. It often arises unexpectedly, offering a solution to a problem, a new perspective, or a creative concept.

The term reflects the perceived connection between cognitive processes and the electrical activity in the brain, implying the 'wave' of thought that triggers a breakthrough.

It suggests an active and often energetic mental event leading to a significant cognitive or creative leap.

Brainwaves are frequently associated with moments of clarity or problem-solving after a period of contemplation or struggle.

Brainwave meaning with examples

• After weeks of research, the solution hit her: a complete game-changer. It was a brainwave, and she immediately began outlining the new product.
• During the long commute, a brainwave struck him – a simple fix for the complex programming issue he had wrestled with all week.
• Staring at the painting, a brainwave sparked, and the artist knew how to complete the masterpiece.
• While brainstorming with the team, Sarah had a brainwave for a new advertising campaign that went viral.
• He was struggling with writer's block when a brainwave struck, providing a narrative twist that saved the story.