Brand-name

A 'brand-name' refers to a specific name, term, design, symbol, or any other feature that identifies one seller's goods or services as distinct from those of other sellers. It's a crucial element of a company's identity, designed to differentiate products, build recognition, and cultivate customer loyalty. Brand names often represent a promise of quality, value, and a specific experience associated with the product or service. They encompass the overall perception consumers have of a company, encompassing its reputation, image, and the emotional connection it fosters. Successfully established brand names have significant economic value, acting as valuable assets that can increase sales and market share.

Brand-name meaning with examples

• The consumer was loyal to the brand-name shoes, as they always provided a superior fit and durability. They believed the added price was a worthwhile investment. Their trust was earned through the consistent quality offered over many years, and the comfort they gave for their walking and running routine. The choice reflected their dedication to comfort.
• While searching online for a new phone, the customer immediately filtered the results by known brand-name manufacturers. This preference was based on their past experiences with the brand, and knowing that they would provide consistent performance and reliable customer service. This familiarity led to quick decision-making.
• The marketing team decided to emphasize the brand-name association with luxury in their new advertising campaign. They felt the appeal of luxury goods would strongly increase sales to their target demographic. By aligning the product with aspiration and exclusivity, they planned to boost brand image, and drive up sales significantly.
• During the study, participants strongly associated the brand-name of the medicine with effective relief. Placebo pills did not have the same impact. This association was key to promoting consumer confidence, and driving repeat purchases for future ailments. The power of branding significantly affected the results.
• A startup, challenged by a giant competitor, was determined to build its brand-name by creating a strong social media presence. They worked hard on developing a strong brand image, which helped establish customer trust. The effort to become recognised would, in the end, grow sales and provide market share.