Brick-and-mortar-focused

Describing a business strategy or operational model primarily centered on physical, in-store locations rather than digital platforms or online sales channels. This approach prioritizes direct customer interaction, tangible product experiences, and localized community engagement. brick-and-mortar-focused businesses often rely on foot traffic, established brand presence, and a personalized shopping experience to drive revenue and build customer loyalty. They may invest heavily in retail space, inventory management, and in-store staff training.

Brick-and-mortar-focused meaning with examples

• The company, historically brick-and-mortar-focused, is now facing increased pressure to expand its online presence. They're slowly investing in e-commerce platforms and digital marketing, but their core strategy still revolves around their nationwide network of physical stores. Adapting to the evolving market is essential, but it's a steep learning curve to catch up with competitors already well-established online.
• Many smaller retailers remain firmly brick-and-mortar-focused, believing in the value of a hands-on experience. Their owners feel the ability to handle products, speak with knowledgeable staff, and support their local community is a key factor for success. While they often lack the resources of national chains, they leverage the customer-focused approach to build stronger loyalty, creating a place people love to return to.
• Before the pandemic, the restaurant chain was almost exclusively brick-and-mortar-focused, with limited online ordering and delivery options. After lockdowns, they quickly adapted, using third-party services to provide delivery to retain customers. They now struggle with the question of permanently changing strategy, balancing increased digital revenue with the costs of reduced in-store customers.
• The success of the local bookstore, brick-and-mortar-focused as it is, relies heavily on events like book signings and readings. These events provide a crucial platform for customers to meet authors. These direct human connections and a curated selection offer a tangible experience unavailable online, which continues to cultivate a loyal customer base that values personal interaction with local business.