Brick-and-mortar-oriented

Describing a business strategy, mindset, or operation primarily focused on physical, in-person locations and transactions, rather than solely on online or virtual platforms. This approach emphasizes the importance of tangible storefronts, direct customer interaction, and traditional retail or service models. It often reflects a preference for local market presence, established brand reputation built through physical experience, and a customer base accustomed to in-person service. A brick-and-mortar-oriented business prioritizes managing physical spaces, inventory, and staff within those spaces.

Brick-and-mortar-oriented meaning with examples

• The bakery, steadfastly brick-and-mortar-oriented, has thrived for decades, cultivating a loyal customer base through its warm atmosphere and freshly baked goods. While they considered online sales, their focus remains on the in-store experience, believing the smell and taste are best experienced first hand. The owners believe that personal touch is the key to their sustained success. They value this connection above all else.
• Despite the rise of e-commerce, the department store remained staunchly brick-and-mortar-oriented. The management invested heavily in renovating stores and developing exclusive in-store experiences, believing that the tangible shopping experience would retain its appeal for a certain consumer segment. They see the physical store as essential to brand building and a place for events and experiences. They focused on this even during market downswings.
• The restaurant, despite online delivery options, stayed brick-and-mortar-oriented. It relied heavily on its inviting ambiance, experienced staff, and in-person social atmosphere to draw customers. They use social media but are not really concerned with it. The owner believed that the quality of the in-house dining was essential to their culinary reputation and the business' longevity. It relies upon its high ratings.
• Although the market has changed dramatically, the bank continues to be brick-and-mortar-oriented, providing face-to-face financial advising and services through numerous branch locations. While they offer online banking, the core strategy centers on physical locations and building trust. The bank still considers this essential for customer relations. The bank is now starting to evaluate its choices due to market pressures.