Broadcast-centered

Broadcast-centered describes a system, organization, or activity that primarily focuses on the dissemination of information or entertainment through broadcast media, such as radio, television, and streaming platforms. This orientation often involves a focus on mass audiences, standardized content, and scheduled programming. It signifies a preference for one-to-many communication, where the sender transmits to a broad, generally passive, receiving audience. The emphasis lies on reaching the largest possible audience effectively, often prioritizing factors like reach, production values, and audience engagement metrics derived from viewership or listenership data, and generally involves mass media. This approach can also imply a reliance on established broadcasting infrastructures and workflows.

Broadcast-centered meaning with examples

• The newsroom was decidedly broadcast-centered. Their workflow revolved around producing content for the evening news, prioritizing video segments and pre-determined broadcast times over online articles. They considered viewer ratings as the ultimate measure of success, and social media was an afterthought, used primarily to promote their broadcast.
• The political campaign adopted a broadcast-centered strategy, investing heavily in television advertisements and public service announcements. Their key messaging was crafted for succinct soundbites that would resonate with the average television viewer. They bypassed targeted social media campaigns in favor of broader reach, hoping to sway undecided voters with a familiar medium.
• The company's marketing strategy was primarily broadcast-centered, focusing on TV and radio advertising to launch their new product. They designed captivating commercials to capture viewers' attention and generate immediate brand awareness. Digital marketing was only considered ancillary in the launch and advertising budget.
• The university's approach to its alumni outreach was broadcast-centered. They relied on mass emails and a quarterly newsletter rather than personalized communications, creating an impersonal approach that lacked the personal connection necessary to garner donor support or interest in university news.