Business-to-company

Business-to-company (B2C) refers to the direct commercial transactions between a business and individual consumers. It encompasses the sales of products and services to the end-users for their personal use, rather than for resale or business purposes. B2C transactions are typically characterized by a high volume of individual sales, shorter sales cycles, and often involve marketing strategies focused on brand awareness, customer experience, and impulse purchases. These interactions occur in a variety of channels, including retail stores, online marketplaces, and through direct sales representatives.

Business-to-company meaning with examples

• A clothing retailer selling shirts and jeans to individual customers in their physical store is a classic example of business-to-company (B2C). The consumer is buying the clothes for personal wear, not to resell them. The store employs marketing to attract customers to the store. The business is geared to make sales directly to consumers.
• Buying a movie ticket online for personal entertainment falls under B2C. The online platform is selling a service (access to a movie) directly to an individual consumer. The transaction is simple and quick. The service is for personal enjoyment. B2C is exemplified in the digital age.
• Purchasing groceries from a supermarket is a common B2C interaction. Consumers buy food and household items for their own consumption. The store manages inventory and offers promotions to encourage purchases. B2C is at the heart of the retail economy.
• A software company offering a personal productivity app for download is an example of a B2C relationship. Customers pay for the software for their own use on their phone or computer, which is an agreement. The app enhances their lives.