Business-to-consumer

Business-to-consumer (B2C) refers to the process of selling products and services directly to consumers, the end-users of a product or service. This contrasts with business-to-business (B2B) transactions, where businesses sell to other businesses. B2C interactions often involve smaller transactions, higher volumes, and a stronger emphasis on marketing and branding to attract individual consumers. The entire transaction from placing the order, shipping the product, to customer feedback and support can take place either online or in a physical retail environment.

Business-to-consumer meaning with examples

• Amazon's online marketplace exemplifies a classic business-to-consumer model. Customers browse and purchase various products directly from the website. This facilitates a wide selection and convenient shopping experience. They manage all aspects of the B2C experience, from product listings to payment processing and customer support, which enables their large B2C operation.
• A local bakery selling freshly baked goods at their storefront operates under a B2C model. Customers walk in, select their desired items, and make a direct purchase. They directly cater to customers needs. The interaction occurs in a physical location that is very visible to their target audience.
• An online clothing retailer, like ASOS, utilizes a B2C approach by offering clothing directly to individual customers through their website. They use marketing and social media extensively. Returns and customer service are an integral part of the B2C relationship, designed to encourage further purchases.
• Netflix's subscription service provides entertainment content (movies and TV shows) to individual subscribers in a B2C model. Customers pay a monthly fee for access. This provides a consistent revenue stream. Streaming and recommendations are key aspects of their B2C strategy to keep their subscriber base happy.