Business-to-nonprofit

Business-to-nonprofit (B2NP) refers to the collaborative relationship and exchange of resources, services, or expertise between for-profit businesses and non-profit organizations. This interaction can manifest in various forms, including corporate philanthropy, sponsorships, employee volunteering programs, cause-related marketing, and strategic partnerships. The primary goal of B2NP collaborations is to create mutual benefit – businesses aim to enhance their brand image, achieve social impact, and engage employees, while nonprofits seek financial support, in-kind donations, access to professional expertise, and increased visibility to further their mission. Successful B2NP partnerships are built on shared values, clear objectives, and a commitment to transparency and accountability.

Business-to-nonprofit meaning with examples

• A tech company provides software licenses and training to a children's educational nonprofit, enabling them to streamline their operations and improve educational outcomes. This B2NP partnership provides both organizations with a higher degree of success, better functionality and better results. This is an example of utilizing B2NP
• A retail chain donates a percentage of its sales from a specific product line to a conservation organization, helping to raise funds and awareness for environmental protection efforts. Through B2NP activities many companies have experienced growth.
• A consulting firm offers pro bono services to a social enterprise, assisting them with strategic planning and marketing to help increase their impact. This is an example of the ways in which B2NP can thrive.
• A financial institution sponsors a local arts organization's annual gala, providing financial support and increasing its brand visibility within the community. This is the way in which B2NP can be of benefit to both groups and organizations.