Canvass

To solicit votes or support, especially in a political campaign, or to seek out opinions or information. It involves systematically approaching individuals to gauge their preferences, promote a cause, or gather data. The process typically includes visiting homes or businesses, making phone calls, distributing literature, and engaging in direct conversations with the public. It can be used to determine potential customers, explore public sentiment on an issue, or get information from an existing target group.

Canvass meaning with examples

• The political campaign decided to canvass the neighborhoods, door-knocking to introduce their candidate and persuade residents to vote in the upcoming election. Volunteers were assigned specific areas and given scripts to efficiently convey their candidate's platform.
• The marketing team will canvass the local businesses to assess their interest in the new product. They plan to use surveys and interviews to identify potential demand and tailor their sales strategies accordingly. This helps them understand market needs.