Cause-related
Cause-related describes an activity, product, or marketing strategy that links a company's offerings to a charitable or social cause. This relationship aims to benefit both the company, through enhanced brand image and customer loyalty, and the cause itself, through financial contributions, increased awareness, or volunteer support. The connection between the business and the cause is usually explicit and transparent, often with a percentage of sales or profits donated to the identified cause. cause-related initiatives can encompass a wide range of activities, from product tie-ins to broader corporate social responsibility programs.
Cause-related meaning with examples
- The coffee shop launched a cause-related marketing campaign, donating a portion of every sale of their special blend to a local animal shelter. This initiative boosted sales and garnered positive publicity, aligning the brand with animal welfare. The marketing campaign was highly successful with the local community.
- During the pandemic, the company introduced a cause-related initiative. For every purchase, the company donated protective masks to healthcare workers. This was a very good way to associate the company with doing good during difficult times.
- The clothing brand's new line features designs inspired by environmental conservation, and a percentage of each sale is earmarked for reforestation projects, creating a cause-related connection. This cause-related action greatly improved their public image.
- Partnering with a non-profit organization, the tech firm established a cause-related program, where they donate to educational programs every year. This benefits both their brand image and supports a good cause.
- To help support wildlife conservation efforts, a car manufacturer launched a cause-related campaign, with a contribution made for every hybrid vehicle sold. This campaign aligned the brand with sustainability.
