Click-and-collect

Click-and-collect, also known as buy online, pick up in store (BOPIS), is a retail system where customers order items online or through an app and then collect their purchases from a physical store location, usually at a designated pickup point. This service combines the convenience of online shopping with the immediacy of in-store acquisition, often offering reduced shipping costs or free pickup options. It can offer advantages such as avoiding shipping fees, the ability to quickly obtain items, and the option to inspect purchases before acceptance. The retailer gains through increased store foot traffic and reduced fulfillment costs for certain orders.

Click-and-collect meaning with examples

• Sarah, needing a new printer quickly, utilized the click-and-collect service at her local electronics store. She browsed the website, selected her printer, and chose the 'pick up in store' option. Within hours, she received a notification that her order was ready, and she was able to collect it conveniently, bypassing any shipping delays or fees.
• During the holiday season, many shoppers opt for click-and-collect to secure popular gifts, often avoiding potential delivery disruptions. They can order online during their downtime and then easily gather the items at a time that suits them, reducing the stress of last-minute shopping.
• A small business owner, focusing on local customers, optimized his website to offer click-and-collect, providing an easy method for customers in the area to obtain products immediately after ordering, boosting accessibility compared to relying only on deliveries.
• To avoid long queues, a busy professional employed click-and-collect for grocery shopping, placing an order online on his lunch break and then collecting the bagged groceries at the supermarket on his way home, thereby saving precious time.
• A parent, struggling with childcare, employed click-and-collect for school supplies, ordering textbooks and stationery online and picking them up from the store at a time she could manage, avoiding the challenge of dragging children through the shopping aisles.