Close-to-the-ground

Describing something that is positioned or situated near the surface of the earth, often implying a lack of height or elevation. This can apply to physical objects, abstract concepts, or even approaches to a situation. It often suggests practicality, accessibility, or a grounded perspective. In a figurative sense, 'close-to-the-ground' can represent a down-to-earth attitude, a focus on concrete realities, or a lack of pretension. It often conveys a sense of stability, directness, and a connection to the fundamental aspects of something. Its meaning is closely tied to the physical world and the tangible experience of things, contrasting sharply with elevated or idealized notions.

Close-to-the-ground meaning with examples

• The architect designed a house with a close-to-the-ground profile, blending seamlessly with the surrounding landscape. Its low roofline and expansive windows offered a natural connection to the outdoors. This minimized the visual impact and was ideal for strong winds. It emphasized comfort and practicality.
• The company adopted a close-to-the-ground marketing strategy, focusing on local events and direct customer interactions, rather than relying on expensive advertising campaigns. The method prioritized personal relationships and real-world engagement, building trust and brand recognition at grassroots level. It was cost-effective.
• Her reporting style was always close-to-the-ground; she interviewed ordinary citizens and focused on the human impact of policies, rather than relying on official statements or abstract theories. This style gave a different insight into the situation, and ensured the stories of those who are often forgotten get shared.
• The new business plan involved a close-to-the-ground approach to product development. Initial prototypes were designed using low-cost materials. This allowed for rapid iteration and constant feedback from early users, facilitating a quicker refinement process and improved product-market fit.