Co-opt

To co-opt means to adopt or take over from another entity, often referring to the incorporation of individuals or groups into a larger organization or movement for strategic advantages. This process may involve the integration of ideas, resources, or personnel, typically with the intention of expanding influence, gaining support, or mitigating opposition. It can also imply a sense of compromise or tokenism.

Co-opt meaning with examples

• The environmental organization decided to co-opt some of the major corporations into their campaign for sustainability, believing that their resources could significantly amplify the message. By essentially sharing their platform, they aimed to create a positive impact, even if it meant compromising on some of their fundamental principles or allowing corporate interests to shape the agenda.
• In recent years, social movements have faced the challenge of being co-opted by larger political entities. What starts as grassroots activism can sometimes be diluted or redirected by established powers. This can lead to frustration among original activists who feel their messages and demands are being altered to serve more mainstream or commercial interests, rather than driving meaningful change.
• A startup tech company may co-opt industry veterans into their team to leverage their experience and networks. This strategy allows the young firm to gain credibility and insight while simultaneously offering seasoned professionals a chance to innovate in a flexible environment. As a result, both parties potentially benefit from the co-mingled expertise and ideas contributing to growth.
• During the conference, the politician attempted to co-opt the key issues raised by activists, presenting them as part of his platform. His approach drew criticism from the grassroots organizers, who felt that he was using their struggles as a mere stepping stone for his ambitions without truly understanding or committing to the underlying problems faced by the community.