Competition-focused

Describes a mindset, strategy, or activity primarily driven by the desire to outperform rivals and achieve a superior position within a competitive environment. It prioritizes gaining an advantage, whether through innovation, efficiency, or strategic maneuvering, often viewing success relative to others. This approach frequently involves a strong emphasis on market share, rankings, or winning tangible rewards and often manifests as a culture of intense striving and adaptation to stay ahead of competitors, placing less importance on collaboration or other values.

Competition-focused meaning with examples

• The marketing department adopted a competition-focused strategy, meticulously analyzing rival campaigns and adjusting their own messaging to directly counter their perceived strengths. This approach led to aggressive price wars, ultimately increasing sales, but marginally reduced profit margins due to the focus on market domination.
• The startup's culture was highly competition-focused. Employees were constantly informed about the performance of rival companies, motivating teams to work longer hours. The success of the company was measured by relative market share, fostering an environment of ambition at a cost.
• The coach implemented a competition-focused training regime, focusing on specific drills designed to counter the techniques of the team’s next opponent. The team's defensive skills improved dramatically, allowing for multiple wins, but some players found this to be overly exhausting.
• The company's research and development team maintained a competition-focused agenda, prioritizing innovations that offered a clear and decisive advantage over existing products in the market, sometimes putting quality and sustainability at risk for a quicker market entrance.
• The sales team developed a competition-focused playbook. The playbook listed competitor weaknesses to be exploited during sales calls and detailed counter-arguments for all of the competitor’s major claims. However, some clients found the sales tactics to be overly aggressive and off-putting.