Competitor-focused

Competitor-focused, in a business or strategic context, describes a company's or individual's primary strategic orientation where decisions, actions, and resource allocation are driven by the analysis and understanding of its competitors. This approach involves actively monitoring competitors' strategies, products, marketing efforts, and market share to gain a competitive advantage. The aim is often to outperform or neutralize rivals by anticipating their moves and adapting accordingly. This strategy can involve benchmarking, counter-strategies, and continuous analysis of the competitive landscape.

Competitor-focused meaning with examples

• The new marketing campaign was explicitly competitor-focused, highlighting the weaknesses of our main rivals. We conducted thorough market research to discover how to capture market share. Our strategy involved directly addressing competitor shortcomings. Success relied on being better and faster. Our new advertisement campaign showed the price differences between the competitor's product and our product to make a sales pitch.
• The company's sales team operates with a highly competitor-focused mindset. They were constantly gathering intelligence on competitors, their products, and pricing strategies to adjust their sales tactics. They use information to convert the consumers into customers. This helps them gain a significant advantage over the competition, closing deals and getting the consumers what they want.
• Investing heavily in research and development is only a part of a competitor-focused approach. Our goal has been to develop a new product that would outperform the current market leader and secure a better market share. The company needs to remain constantly alert and anticipate changes in the market and competitors' actions. Being competitor-focused drives innovations.
• A competitor-focused strategy can be seen during the quarterly board meetings. The board members are shown detailed comparative analyses of the company and its key rivals. The members focus on identifying areas where the company can gain an edge and make recommendations on market share adjustments.
• The success of a competitor-focused approach depends on the reliability and currency of information. The company hired a market analyst and assigned the analyst to monitor the competitors' activities. The analyst has to provide real-time analysis and insights into competitor strategies, to keep the team informed, and to make the changes needed.