Conflictually

Conflictually describes a situation or action characterized by, or performed in a way that fosters, disagreement, opposition, or incompatibility. It implies a direct or indirect engagement in contention, strife, or struggle, often involving opposing goals, values, or interests. It signifies a state where individuals, groups, or entities are in a state of dispute or discord, and the action or behavior itself serves to exacerbate or intensify the existing tensions or generate new ones. The term emphasizes the nature of the interaction and how it fuels conflict, rather than simply acknowledging the presence of disagreement.

Conflictually meaning with examples

• The company's new marketing strategy, designed to appeal to a broader demographic, was implemented conflictually. This was because it clashed directly with the established brand identity. The resulting internal debate, employee pushback, and negative consumer feedback damaged the brand's reputation and market position.
• The negotiations between the two nations were handled conflictually. The leaders openly insulted each other's positions. This made any chance of finding common ground nearly impossible, perpetuating a cycle of escalating tension and diplomatic standstill.
• The professor graded the student's essay conflictually, focusing solely on perceived flaws rather than offering constructive feedback, thus damaging the student's confidence.
• The couple approached their financial planning conflictually, never agreeing on spending priorities and each undermining the other's proposed solutions, leading to arguments.
• The introduction of the new software was handled conflictually, with the IT department imposing it without consulting the end-users and thus, creating frustration and resistance amongst them.