Connote

To **connote** means to suggest or imply something in addition to the explicit or primary meaning of a word or phrase. It refers to the emotional or associative overtones that a word carries, beyond its literal definition. These connotations can be positive, negative, or neutral, and they often depend on cultural context, personal experience, and the specific situation in which the word is used. Understanding connotations is crucial for effective communication and accurate interpretation, as they shape how messages are received and understood.

Connote meaning with examples

• The word 'home' can connote feelings of warmth, security, and family, even though its literal meaning is simply a place of residence. This emotional weight makes it much more than a dwelling. The advertising agency understood this when pitching the property. It's not just a house; it's a home.
• The phrase 'government control' often connotes negative implications of oppression and restrictions, even though control can, in certain circumstances, be seen as a good thing. It’s a hot topic in the news. People don't want their freedoms curtailed.
• The use of 'thrifty' rather than 'cheap' when describing a person connotes a positive attribute, implying careful management of resources rather than stinginess. This is a much more polite thing to say. It can make someone feel as if they are a sensible person, with money.
• The word 'freedom' often connotes a sense of liberation, self-determination, and autonomy, although this connotation is not a certainty. It's a loaded word for certain people. Its power stems from the fact people want to live freely.
• When a brand refers to 'artisan' bread, it may connote quality, tradition, and handcrafted production. This is designed to get customers to spend more. It's a much bigger deal to buy something that is 'artisan'.