Conventional-priced

Describes goods or services offered at a price point that is typical or standard within a specific market or industry. It signifies that the cost is not unusually high (premium-priced) nor exceptionally low (discounted or budget-priced), but rather aligns with the average pricing seen for similar items or offerings. This pricing strategy often targets the mass market, aiming to be accessible to a broad range of consumers and businesses, balancing perceived value with affordability. The focus lies on competitive positioning within the existing price landscape, ensuring a reasonable profit margin without scaring away potential buyers. It avoids the perception of being either a luxury item or a bargain.

Conventional-priced meaning with examples

• The new appliance store's selection included a range of conventional-priced refrigerators, appealing to various customer budgets and needs. They were neither the cheapest models nor the most expensive, offering a good balance of features and value. This strategy helped them to compete with larger retailers that had a broader selection.
• For the new line of clothes, the fashion brand decided to use conventional-priced pricing, the decision was to attract a large customer base. The prices were aligned with other comparable brands, making it easier for consumers to compare and consider purchasing from the brand.
• The restaurant's menu featured conventional-priced dishes, offering familiar favorites without being overly expensive. Families and casual diners can comfortably enjoy the menu, knowing they are getting fairly priced food.
• The software company's SaaS product was conventional-priced, making it accessible to small and medium-sized businesses. The reasonable subscription fee allows the company to reach a wider audience and not limit itself to enterprise customers with much deeper pockets.
• When looking for a mortgage, the customer searched for conventional-priced mortgage interest rates, as they were neither excessively high nor low, and offered a good balance. This way they made the right choice when deciding where to buy from.