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Culture-centric

Culture-centric, as an adjective, describes a perspective, approach, or system that prioritizes, emphasizes, or is centered on a particular culture, its values, beliefs, and practices. It often involves viewing the world, analyzing situations, or making decisions primarily through the lens of that specific culture. This can lead to a deep understanding of a culture's nuances but may also result in biases, misunderstandings, or the marginalization of other cultures or perspectives. The term highlights the influence of a dominant cultural framework on various aspects of life, from art and education to business and politics. It is important to understand and evaluate culture-centric approaches to recognize their limitations and potential for cultural sensitivity and inclusion. Ultimately, a culture-centric approach is often used to analyze the interactions and impacts of societal institutions and how they can be interpreted within cultural contexts.

Culture-centric meaning with examples

  • The marketing campaign was criticized for being culture-centric, only appealing to a specific ethnic group and overlooking the diversity of the broader consumer base. This resulted in a limited reach and missed opportunities to connect with other potential customers.
  • Critics argued that the school curriculum was excessively culture-centric, focusing heavily on the history and literature of one nation while giving insufficient attention to other global cultures and perspectives. This led to a narrow worldview among students.
  • The company's international expansion strategy was initially hampered by its culture-centric approach, failing to adapt its business practices to local customs and preferences. This created communication barriers and strained relationships with international partners.
  • The anthropological study employed a culture-centric methodology, analyzing social structures and rituals within a particular community through the framework of their own values. This approach, however, led to the potential of overlooking external factors and the wider context.
  • Although some felt the museum's exhibit was insightful, others thought it was culture-centric, primarily showcasing artifacts from a single civilization and neglecting the contributions of other important cultures. This resulted in less foot traffic than expected.

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