Cut-ins

In the context of media, especially broadcasting and film, 'cut-ins' refer to the abrupt insertion of a brief video or audio clip, often a pre-recorded piece, into a live broadcast or program. This is distinct from a seamless transition. They're used to provide supplementary information, commentary, or visual interest, such as a prerecorded interview, a commercial break, or a related graphic. Frequently occurring in newscasts and live sporting events. The primary function is to provide information, generate suspense, or provide a change of pace. The timing is usually strategically planned to capture viewers attention.

Cut-ins meaning with examples

• During the live news report, a **cut-in** showed a pre-recorded interview with a witness to the crime, providing crucial firsthand information about the suspect. The dramatic shift instantly captivated viewers who were listening to the news anchor.
• The sports broadcast used a series of quick cut-ins to replay significant moments, adding a dramatic element to the game for the audience and keeping viewers at the edge of their seats throughout the game.
• To explain a complex scientific concept during a documentary, the show used several educational cut-ins of animated graphics and diagrams that were presented in a dynamic format for all viewing levels.
• The morning show interspersed its segments with brief cut-ins advertising the sponsor, promoting an upcoming product and event.
• The director utilized cut-ins of reactions from the audience to create a stronger connection with the viewers who were watching the movie from home.