De-automate

To reverse or remove automated processes, systems, or functions, typically re-introducing manual control or human intervention. De-automation involves a conscious decision to shift away from reliance on machines, algorithms, or robotic systems, often in favor of more hands-on, human-driven operations. This can be motivated by a desire for greater control, increased flexibility, cost considerations, the preservation of specific skills, a need for human empathy or nuanced decision-making, or concerns about the reliability of automated systems. The goal is to regain a measure of human agency in a process. It's the opposite of automation.

De-automate meaning with examples

• The company decided to de-automate the customer service phone lines, moving from automated voice menus back to human operators. This was done to improve customer satisfaction, after numerous complaints about impersonal and frustrating automated systems. The change allowed for more personalized responses to customer inquiries, resolving issues faster and fostering a sense of connection.
• During a cybersecurity breach, the IT department chose to de-automate several critical network monitoring functions. Human analysts were given direct control over the systems in order to respond quickly and effectively, using their understanding of context and threat intelligence to isolate the intrusion and prevent further damage.
• To boost employee engagement and preserve essential crafting skills, the factory chose to de-automate part of its assembly line. Workers could then handle more of the production manually. This shift from full machine operations required some workforce retraining and offered an opportunity for employees to develop new skills.
• When launching a new software product, the project management team decided to de-automate the initial onboarding process. Having human onboarding specialists engage with each new user personally to ensure that they experienced the app well and to help address any arising complications early.
• Following several instances of manufacturing errors attributed to automated quality control, the plant was forced to de-automate some of its inspection procedures. Human inspectors could now assess products. Manual assessment provided a deeper understanding and could detect less obvious manufacturing defects, which enhanced overall product reliability.