Deemphasizes

To deemphasize something means to reduce its importance or significance; to make something seem less important. It involves shifting focus away from a particular element, issue, or detail, often by lessening its prominence, visibility, or the amount of attention given to it. This action might be undertaken intentionally to achieve a specific objective, such as maintaining a balanced narrative, creating a specific impression, or subtly influencing perception. Deemphasizing can be applied to a wide range of subjects, from facts in a news report to design elements in a marketing campaign.

Deemphasizes meaning with examples

• The company's new marketing strategy deemphasizes its previous focus on celebrity endorsements, choosing instead to highlight the product's quality and value, aiming to resonate more deeply with the consumer base. This shift is designed to build lasting brand loyalty by focusing on substance.
• During the conference, the speaker strategically deemphasizes the negative impacts of technological advancement, concentrating instead on the positive changes and opportunities. This approach aimed at keeping the audience positive and receptive to the ideas being presented.
• The editor decided to deemphasize the specific details surrounding the scandal and maintain a more general discussion of the impact on the political system. This approach was implemented to avoid unnecessary sensationalism and speculation on sensitive material.
• To simplify the layout, the graphic designer deemphasized the intricate patterns in the background, letting the essential content stand out. This move enhances readability and reinforces the user's attention towards the important aspects of the design.