Demographic-based

Demographic-based refers to strategies, analyses, or products that are designed, implemented, or evaluated primarily according to characteristics of a population. These characteristics typically include age, sex, income, education, ethnicity, location, and other quantifiable factors. demographic-based approaches are widely used in marketing, public health, political science, and urban planning, seeking to tailor interventions or messages to specific population segments to increase effectiveness. It is a data-driven approach, where understanding and acting on population characteristics is key to success.

Demographic-based meaning with examples

• The marketing team employed a demographic-based approach, creating separate ad campaigns targeting millennials and baby boomers. Surveys revealed that these groups have very different buying behaviors and preferences. The tailored content aimed at the specific interests of each demographic ensured better engagement and a higher return on their advertising investments.
• The city government implemented a demographic-based resource allocation plan. Data showed that low-income families in specific neighborhoods lacked access to adequate healthcare. By focusing resources to those identified communities, the aim was to address the specific needs of the population based on the available socioeconomic statistics.
• A political strategist used a demographic-based voter analysis to identify the needs of the swing voters in the recent election. Using extensive surveys and public records allowed for tailoring their candidate's messaging around issues. The insights gained influenced the candidate's public appearances and the issues she championed.
• A public health initiative utilized demographic-based interventions. Data revealed a high rate of diabetes in certain ethnic groups within the city, which allowed resources to focus on the high-risk areas. Educational programs and screenings were designed to address culturally sensitive concerns and encourage specific lifestyle changes to reduce the disease.
• An urban planning project took a demographic-based approach to designing new public parks. Planners studied the age distribution and recreational preferences of residents in different areas of the city. The result was tailored play areas for children and fitness amenities for seniors.