Demographically-based

Referring to strategies, analyses, or decisions that are primarily or entirely founded on the statistical characteristics of human populations. This encompasses factors like age, gender, race, ethnicity, income, education, geographic location, and other socioeconomic variables. A demographically-based approach uses this data to understand population trends, target specific groups, predict behaviors, and tailor products, services, or interventions accordingly. Such an approach acknowledges the heterogeneity of populations and aims to create effective solutions by acknowledging the diversity and specific needs of different demographic segments. It often involves segmentation and profiling of target audiences for marketing, political campaigns, or public health initiatives.

Demographically-based meaning with examples

• The marketing team employed a demographically-based strategy, using census data and consumer surveys to identify their target audience as young, urban professionals. They then created targeted advertisements on social media platforms and tailored their product offerings to appeal to this specific demographic group. This focused approach resulted in a significant increase in sales and brand recognition among this key market segment.
• Public health officials designed a demographically-based program to address the rising rates of diabetes. They analyzed health records and socioeconomic data to identify high-risk populations, then implemented targeted educational campaigns and resource allocation based on these demographic vulnerabilities. This focused intervention proved more effective than a generic public health message.
• Political campaigns often rely on demographically-based voter analysis to tailor their messaging and outreach efforts. By understanding the demographic composition of different districts, they can craft specific arguments and highlight issues that resonate with particular voter segments, leading to increased voter turnout and support for their candidates during elections. The approach helps to address the particular needs of certain districts.
• Urban planners used a demographically-based analysis of population growth and age distribution to determine the future need for schools, hospitals, and other public services. They projected future demands and allocated resources accordingly, ensuring that the city's infrastructure and services could adequately accommodate the evolving needs of the growing and changing population. This ensured adequate services and support.