Desire-oriented

Desire-oriented describes a perspective, system, or behavior primarily driven by personal wants, cravings, and the pursuit of pleasure or gratification. It emphasizes satisfying individual needs and preferences as a central guiding principle, often prioritizing subjective experiences and emotional fulfillment. This orientation can manifest in various aspects of life, from consumer choices and interpersonal relationships to broader societal trends. It contrasts with approaches that emphasize logic, duty, social responsibility, or long-term consequences over immediate satisfaction.

Desire-oriented meaning with examples

• The marketing campaign was heavily desire-oriented, focusing on aspirational lifestyles and emotional appeals to encourage impulse purchases. It played on consumers' wishes for status and belonging, promising instant gratification and happiness through product ownership. This approach overlooked the importance of ethical sourcing and environmental impact, placing profit above all else.
• His relationship choices were clearly desire-oriented. He prioritized immediate attraction and physical chemistry, frequently disregarding long-term compatibility and the emotional needs of his partners. This pattern led to a series of brief, intense flings, leaving him ultimately unfulfilled and unable to form lasting connections with anyone.
• Many modern societies are becoming increasingly desire-oriented, with instant access to information, entertainment, and consumer goods fostering a culture of immediate gratification. This shift presents challenges, including materialism, short attention spans, and an increased focus on self-expression, which is often pursued at the expense of community or societal well-being.
• The development of the new software was largely desire-oriented, with a focus on features that provided enhanced user experiences rather than functionality that improved business efficiency. This prioritization meant that the system looked great and pleased users immediately but lacked features to assist productivity, with the focus being on pleasing the users