Deterring

The act of discouraging or preventing someone from doing something, typically through fear, doubt, or threat. This involves employing measures or actions designed to dissuade potential wrongdoers or opponents from taking a specific course of action. The aim is to make the undesirable behavior seem less appealing or more risky than alternative choices. It often involves establishing consequences or presenting obstacles that make the undesired action less desirable or potentially more difficult to accomplish. Effectively deterring requires credible threats, effective communication and demonstrating a willingness to follow through on potential consequences.

Deterring meaning with examples

• The high security presence and visible patrols were clearly aimed at deterring potential shoplifters from stealing merchandise. The company hoped that the risk of being caught and prosecuted would make theft less appealing. They installed cameras and security tags on valuable items to aid their efforts to reduce theft and losses.
• Severe penalties and fines serve as a significant deterrent against speeding, as drivers are less likely to take risks when they know there are serious consequences if caught. This dissuades dangerous driving habits, improving safety for everyone on the road and making sure they don't make bad choices.
• By maintaining a strong military presence, a nation can successfully focus on deterring aggressive actions from potential adversaries. This approach aims to prevent conflict by ensuring that the cost of aggression is too high, protecting national interests and allies, and sending a clear message to foes.
• Raising the price of cigarettes is one strategy for deterring smoking among the younger generation, as the higher cost makes it less accessible and attractive, possibly helping in the reduction of the negative health effects that are associated with it.