Devalue

To reduce or diminish the estimated or real value of something. This can apply to currency, assets, concepts, relationships, or even individuals. The act often involves a perceived loss of worth, significance, or importance, leading to a decreased desirability or impact. The underlying cause can be various factors such as market fluctuations, societal shifts, economic policies, changing perceptions, or direct actions aimed at lowering value. This process implies a downward adjustment, either materially or symbolically, affecting the holder and potentially the wider system.

Devalue meaning with examples

• The central bank's decision to Devalue the national currency significantly impacted the import-export business, making foreign goods more expensive for consumers. This economic move was intended to boost exports, but it also triggered inflationary pressures across the economy, ultimately affecting the purchasing power of citizens.
• Negative publicity surrounding the company's CEO began to Devalue the company's brand, with customers expressing concerns about ethics. The subsequent stock market crash saw investor confidence plunge as the public perception shifted, directly impacting the share prices and market capitalization overall.
• The consistent disregard of his contributions began to Devalue John's sense of worth within the team, despite his continued performance, leading to reduced morale. The lack of recognition, from his seniors, created a sense of isolation and the feeling that his efforts were not valued which affected his motivation.
• The discovery of art forgeries began to Devalue genuine masterpieces, particularly those previously attributed to established artists whose credibility had diminished. This affected the market and the collectors who had purchased paintings that they thought to be genuine at a very high price.