Discontinuance

Discontinuance is the act of ceasing to continue or proceeding with something; a cessation or termination. It implies a definite stopping, abandoning, or suspension of an action, practice, or process, often after a period of operation. It can apply to various contexts, from legal proceedings and business ventures to personal habits and professional endeavors. The nature of Discontinuance can be either temporary or permanent, with implications depending on the context. It often signifies a deliberate decision, either voluntary or compelled by external factors such as financial constraints, changing circumstances, or legal rulings. The term can encompass both proactive and reactive strategies, underscoring a shift away from the previous course of action.

Discontinuance meaning with examples

• After a costly legal battle, the company announced the Discontinuance of the lawsuit, accepting the settlement to avoid further expenses and reputational damage. The unexpected settlement resulted from a new discovery that weakened their case and forced their change of legal direction. The lawyers saw no chance of winning as a result of the new evidence.
• Due to low sales and production costs, the manufacturer made the difficult decision of Discontinuance for the outdated model line, focusing resources on more profitable products. A major factor was obsolescence as buyers moved toward new innovations and the manufacturer could not compete with the new products. They moved to produce new, more in-demand product lines.
• Following numerous complaints, the local council decided on the Discontinuance of the late-night bus route, citing low ridership and increased safety concerns after several instances of vandalism occurred. Many residents were upset with the schedule change but there was nothing the community could do to reverse the decision. It was also an attempt to save taxpayer money.
• Seeking improved health, the doctor recommended the Discontinuance of a patient's unhealthy eating habits. They sought help from a nutritionist to create a healthier and balanced diet. The change required willpower and discipline by changing their established eating patterns. The patient was motivated by the doctor's recommendation.