Distant-from-buyers

Describes a company or market strategy characterized by a lack of direct, close interaction or engagement with potential or current customers. This can manifest in limited communication channels, a focus on indirect sales models (e.g., wholesale) rather than retail, or a general absence of initiatives to build strong customer relationships. The core aspect is a perceived or actual separation between the seller and the buying public, reducing opportunities for feedback, personalized service, and direct brand influence. It often implies a less customer-centric approach. This strategy doesn't account for the client's thoughts or requirements..

Distant-from-buyers meaning with examples

• The software company adopted a distant-from-buyers approach, focusing on large enterprise sales through a reseller network. Customer support was minimal and feedback mechanisms were limited, hindering their ability to adapt to evolving user needs. This resulted in customer churn and the stagnation of the product. This strategy prioritised distribution over customer relationships.
• Following the merger, the department store became distant-from-buyers by centralizing its customer service operations. This resulted in longer wait times, impersonal interactions, and a loss of local knowledge which angered the customers. Complaints increased and the stores revenue decreased as clients preferred local independent sellers.
• The online art gallery was distant-from-buyers, offering minimal curation and allowing artists to directly manage their listings, creating a chaotic marketplace. There was a lack of customer support to guide the buyers and build confidence, reducing the potential of sales. This strategy sacrificed customer experience for reduced overheads.
• Before Amazon's arrival, many book publishers were distant-from-buyers, content to sell through established bookstores and not investing in direct-to-consumer online sales. While this model was profitable initially, it made them vulnerable to disruption when a company like Amazon came along and started to sell directly to buyers, cutting out the middle-men and offering better prices.