Elite-targeted

Elite-targeted describes products, services, or strategies specifically designed and marketed towards a select group of individuals who are perceived as high-status, affluent, or possessing specialized knowledge or interests. This targeted approach often involves premium pricing, exclusive branding, and tailored experiences. The goal is to capture the attention and spending power of the most discerning consumers or audiences. It's frequently employed in industries like luxury goods, financial services, education, and specialized consulting, often incorporating elements of exclusivity and prestige.

Elite-targeted meaning with examples

• The advertising campaign for the new Swiss watch was explicitly elite-targeted, featuring high-profile celebrities and emphasizing handcrafted detail. This strategy aimed to resonate with individuals who appreciate craftsmanship and exclusivity, and are financially comfortable.
• A private university's admissions process is elite-targeted, designed to attract high-achieving students from privileged backgrounds. The institution provides specialized programs, and extensive networking opportunities, further reinforcing the educational experience.
• The financial advisor's practice is elite-targeted, focusing on wealth management for high-net-worth individuals. They offer personalized investment strategies and private banking services, addressing the complex financial needs of their clients.
• A subscription box service offering artisanal cheeses and wines, coupled with personalized sommelier consultations, is clearly elite-targeted. The subscription aims to elevate the lifestyle of people with discerning tastes and discretionary income.