Endorse

To formally approve, support, or publicly recommend something, often through a statement or action. This can apply to products, ideas, candidates, or policies, conveying a sense of approval, belief, or backing. Endorsement implies a positive assessment and a willingness to associate oneself with the endorsed entity. The act frequently involves reputational risk, as the endorser's standing can be affected by the success or failure of the endorsed item. Endorsements are common in advertising, politics, and various other fields where credibility and influence are valued.

Endorse meaning with examples

• The celebrity endorsed the new line of athletic shoes, appearing in commercials and promoting them on social media. This endorsement significantly boosted sales and brand awareness. The endorsement agreement ensured that her reputation was tied with the brand.
• The political party decided to endorse the candidate after a series of debates and policy reviews. Their endorsement provided crucial financial and logistical support, increasing the candidate's chances.
• The committee endorsed the proposal, paving the way for funding and implementation of the project. Their endorsement added credibility to the proposal, increasing it's chance for success.
• The author's positive review served to endorse the book, encouraging potential readers to purchase it. The review provided an endorsement to the literary work.