Endorsee

An endorseee is an individual or entity that receives an endorsement, which is a public statement of approval or support. In a commercial context, an endorseee is typically a person, group, or organization whose name or likeness is used in an advertisement or promotional material to boost the sales or popularity of a product or service. The endorsement implies that the endorseee, at least in the public's perception, has confidence in the product or service. Beyond marketing, an endorseee can also be the recipient of a political or charitable endorsement, signifying approval or backing from another party. The validity and success of an endorsement can depend upon the endorseee's perceived credibility, their relevance to the product, and the terms of the endorsement agreement.

Endorsee meaning with examples

• The celebrity was an endorsee of a new line of luxury watches. Her endorsement was featured in print ads and television commercials, targeting affluent consumers. The company hoped her association with the brand would increase sales. It was her image which helped bolster sales, and the partnership was worth a lot of money. Her personal style added to the product appeal.
• The athlete became the endorsee for a sports drink company. His athletic achievements and public image made him the perfect representative. Posters were used to announce this new business deal. His contract specified that he would promote the drink during interviews and on social media, aiming to increase brand awareness and credibility among sports enthusiasts.
• The political candidate received a valuable endorsee in the form of a popular former governor. The governor's endorsement was seen as a major boost, bringing the candidate more attention. Supporters of both politicians came out to events, bringing more press, and generating excitement within the electorate. This signaled approval and added credibility to the campaign.
• The non-profit organization was selected as an endorsee by a major corporation for their social responsibility initiative. The corporation's endorsement included a substantial financial contribution. The collaboration amplified the organization's message. The non-profit used the financial help to expand their outreach program. The goal was to benefit both organizations and the community.