Relating to or focused on the ultimate goals, desired outcomes, or consequences of actions or policies, rather than the means or methods used to achieve them. It emphasizes the importance of the results and impact, often prioritizing achieving the desired end state over the specific steps taken. This approach considers the overall purpose and long-term effects. It often requires clearly defined objectives and a framework for measuring success based on those objectives, emphasizing the strategic vision and the results of an endeavor.
Ends-based meaning with examples
- The company adopted an ends-based approach to its marketing strategy, prioritizing increased brand awareness and higher sales as the primary goals. They were flexible with their methods, testing different campaigns until they saw the desired results, demonstrating their focus on outcomes.
- The government's ends-based policy focused on reducing poverty, measuring success by improvements in living standards and access to essential services, irrespective of the specific programs implemented, as long as the desired outcomes were achieved.
- The scientist utilized an ends-based research strategy, prioritizing the development of a cure. They employed various experimental methods to achieve the final result, demonstrating a commitment to the ultimate objective of finding a successful cure.
- The organization’s ends-based approach to environmental conservation concentrated on the restoration of specific ecosystems. The methods utilized changed based on what was most effective to meet the overall objective of restoring the ecosystems.
- The project manager took an ends-based approach, focusing on completing the project on time and within budget, even if they required different strategies to deliver the desired outcome, emphasizing that the end results were all that mattered.