Entrench

To establish something firmly or securely, often making it difficult to change or remove. This can apply to ideas, beliefs, practices, or physical structures. It implies a process of solidifying, fortifying, and making resistant to opposition or erosion. The act of entrenching suggests a deliberate effort to embed something deeply, ensuring its persistence and making it a lasting fixture. It can also refer to military situations, where troops dig trenches to fortify their positions.

Entrench meaning with examples

• The company used aggressive marketing to entrench its brand as the market leader, making it extremely difficult for competitors to gain ground. They focused on brand recognition and customer loyalty. They achieved this by offering exceptional customer service and a strong product. The aggressive marketing strategy created a large, devoted customer base.
• Generations of tradition had **entrenched** the family's values, making it almost impossible for younger members to challenge or alter their long-held beliefs. These traditions included community service and annual family gatherings. These traditions passed down to future generations were always maintained. Each member of the family understood their role.
• The government implemented new laws to entrench environmental protections, aiming to make them resistant to future political shifts. They specifically focused on water quality and air purity to protect citizens. These new laws required regular audits and increased penalties for violations. This ensured that these changes wouldn't be easily reversed.
• During the war, the soldiers worked tirelessly to entrench themselves in defensive positions, digging deep trenches to protect from enemy fire. This strategy provided cover for soldiers. They worked with great diligence to fortify their positions. The goal was to survive the incoming attacks and defend their territory.