Ersatz

Ersatz (pronounced 'air-sahts') is an adjective used to describe something that is a substitute or imitation, typically of inferior quality or value. It's often applied to goods or products, implying they are artificial and lack the genuine characteristics of the original. The term suggests a deliberate attempt to deceive or mislead, often driven by economic motivations. The object of the term implies not only a lack of authenticity but also a possible deficiency in its performance or aesthetic appeal compared to its authentic counterpart.

Ersatz meaning with examples

• During the war, food shortages led to the widespread use of ersatz coffee, made from roasted barley. This poor substitute lacked the rich aroma and flavor of genuine coffee beans, leaving many consumers disappointed with their morning brew and its bitter taste.
• The novel was filled with ersatz characters, mimicking well-known tropes but lacking depth or originality. Critics felt the author failed to develop believable personalities, resulting in a predictable and uninspired story, lacking authentic emotional connections.
• The company's new perfume line boasted of natural ingredients, however, the scent proved to be ersatz, quickly fading and causing skin irritation. Consumers soon realized the promise of quality was deceptive and the fragrance did not last, due to the cheaper components used.
• The town's architecture was ruined by ersatz building techniques, which tried to replicate historical styles but used flimsy and cheaper materials. The structures, lacking authentic craftsmanship, proved to be less durable and quickly showed signs of decay.