Eschew

To deliberately avoid using, accepting, or partaking in something; to abstain from. Eschewing implies a conscious and often firm decision to distance oneself from the subject, often because it is considered undesirable, unethical, or harmful. The act of eschewing is often linked with a sense of moral or personal principle, and it suggests a clear choice of one path over another. This word can apply to concrete objects, abstract concepts, or behaviours. It describes an active act of distancing oneself from that which is being eschewed. The intensity of eschewing can vary, from a light avoidance to complete and absolute rejection.

Eschew meaning with examples

• Many vegans Eschew all animal products, including meat, dairy, and eggs, because of their belief in animal welfare and the environmental impact of farming. They actively choose a different path for both dietary habits and daily needs. This dietary choice represents a lifestyle rooted in ethical considerations, completely removing these products from their lives and diets.
• In an effort to appear less elitist, the politician decided to Eschew overly complex language in his speeches, aiming instead for a style that was accessible to a broader audience. His use of simpler wording reflected a change in communication strategy to connect with a wider demographic and avoid an aura of superiority.
• The company chose to Eschew traditional marketing strategies like large, expensive ad campaigns. They switched to more affordable and modern methods, like influencer marketing and social media engagement, to reach a younger demographic and maximize impact while minimizing expense.
• After the scandal, the public began to Eschew the celebrity's endorsements. The celebrity's fall from grace meant consumers were refusing to purchase products that featured his name, and therefore causing a drastic drop in his value within that space.