Explainer

An explainer is a person, a piece of writing, or a video that clarifies a complex subject or concept in a simple and understandable way. It breaks down intricate information into easily digestible pieces, often using analogies, visual aids, or step-by-step instructions to make the subject matter accessible to a broader audience. The primary goal of an explainer is to educate and inform, removing ambiguity and fostering comprehension by providing context and simplifying jargon. Excellent explainers anticipate audience questions, address common misconceptions, and offer clear takeaways to ensure knowledge retention.

Explainer meaning with examples

• The journalist was renowned as an 'explainer' on economic policy. Her articles always managed to demystify complicated financial jargon, making it accessible to readers with no prior knowledge of economics. She'd break down complex concepts like quantitative easing, inflation, and trade deficits with relatable analogies. Consequently, her explanations were widely read and appreciated for their clarity. She was a successful 'explainer' due to the detailed information and comprehensive understanding of the material she was discussing.
• The company created an animated explainer video for their new software. The video visually demonstrated the features and benefits of the software using cartoon characters and simple animations. The purpose was to help potential customers understand how the software could streamline their workflows. The 'explainer' was so successful at simplifying the onboarding process of new users, it significantly reduced support calls. It enabled new clients to experience the full use of the software immediately.
• The teacher acted as an 'explainer' for her students. During her class, she broke down the intricate concepts of quantum physics into small, digestible chunks using everyday examples and analogies. She encouraged her students to ask questions and clarified any confusion with patience and clarity. Her detailed explanations and helpful attitude led to increased confidence. Because of this, students often performed very well on examinations.
• Before the launch of a new product, the marketing team developed a detailed explainer. This included detailed diagrams, and a step-by-step guide to the product’s unique features. The document was designed to help potential consumers understand what made the new product different from competitors. The 'explainer' not only explained the product's benefits but also answered common FAQs. As a result, the product saw a successful launch.