Describes a situation, product, service, or approach that, while not necessarily excluding females, does not specifically target, prioritize, or center the experiences, needs, or perspectives of women. This can manifest in various ways, such as a marketing campaign lacking female representation, a scientific study neglecting to include female participants or considerations, or a business model designed with predominantly male customers in mind. The term implies a lack of explicit consideration for the female demographic, rather than an active exclusion. It highlights a potential oversight in catering to a diverse consumer base or audience. This can result in products or services being perceived as less relevant, less appealing, or even alienating to women.
Female-unfocused meaning with examples
- The initial design of the gaming console was arguably female-unfocused. Advertising heavily featured male characters and scenarios, and it was later found that the controller didn't accommodate smaller hands comfortably. This approach significantly limited the potential female market, impacting initial sales and reception amongst women.
- Many historical academic papers on heart disease were female-unfocused, focusing entirely on male subjects due to assumptions about women being less susceptible to the condition. Consequently, it was discovered that women were left with an incomplete understanding of their own risk factors and symptom presentation.
- The company’s new training program for leadership roles was, unintentionally, female-unfocused. It primarily referenced male leaders and examples, lacking the discussion of gender specific workplace dynamics and the potential for promoting leadership opportunities for women.
- A popular software update was found to be female-unfocused when early user research revealed that female users found the color palette, graphic design, and default settings less visually appealing than their male counterparts. This impacted their overall engagement and perception of the product.