Flanker

A flanker is a person or thing positioned on the side of a formation, object, or opponent, often with the strategic role of attacking or defending the sides. In military contexts, a flanker guards the side of an advancing force to prevent envelopment. In sports like rugby and American football, flankers are typically players positioned near the sidelines, tasked with defense and supporting plays. The term can extend to business, where it refers to a product or brand designed to compete in a market segment adjacent to an existing one. Figuratively, it can represent any peripheral element used for tactical advantage or diversionary purposes.

Flanker meaning with examples

• In the ancient battle, the archers acted as flankers, showering arrows upon the enemy's unprotected sides, weakening their advance. Their strategic placement provided crucial defensive support to the main infantry formation. These quick assaults from the side resulted in a victory for the small kingdom, proving the efficiency of good tactics.
• The rugby team's flankers were renowned for their aggressive tackling and ability to quickly advance the ball. They strategically patrolled the edges of the scrum, defending the perimeter while assisting in offensive drives. Their speed and agility frequently opened up opportunities for the team to advance across the pitch, changing the game.
• The company launched a new budget smartphone as a flanker to its flagship phone, aiming to capture a broader market share by appealing to price-sensitive customers. This strategic move broadened its customer base. This aggressive market expansion ensured the brand solidified its presence across a larger segment of consumers.
• During the political debate, the candidate used a series of emotionally charged statements as flankers, diverting attention from criticisms about his economic policies. They hoped to shift the conversation. These indirect attacks had some affect, with some of the general public talking about the statements instead of the policy.