Full-price

Full-price refers to the standard, undiscounted price of a good or service. It's the amount a retailer or service provider typically charges before any sales, promotions, or special offers are applied. This pricing strategy positions the product at its perceived value. It indicates the initial worth of a product as determined by its creator, manufacturer, or seller. full-price often acts as a benchmark against which discounts and special offers are compared, offering customers a point of reference for assessing value. It's a common term used across various industries, including retail, hospitality, and entertainment.

Full-price meaning with examples

• The boutique's window displayed a stunning designer dress, tagged with its full-price: $800. Many shoppers would wait for sales, but the dress's full-price indicated its exclusivity and quality. The store aimed to attract customers who valued luxury. Even though the dress was expensive, the store's reputation had built customer's expectations and the desire for the dress at this price. For this reason, the full-price generated substantial profit.
• We enjoyed a delicious meal at a high-end restaurant, paying the full-price for each dish. This meant no discounts or offers had been applied to the menu items. While the experience was expensive, the restaurant’s ambiance, the food’s quality, and the level of service all contributed to what the full-price encompassed. Paying this price provided a luxurious and memorable experience that exceeded expectations.
• When booking our hotel room, we opted for the full-price room instead of choosing a bundled travel package. Bundled packages usually offer a better deal. We wanted the flexibility of choosing our own flights and activities, even if it meant paying more for accommodations alone. The full-price offered a specific amenity package, not always available in discount packages, so paying full-price met our needs.
• The software company launched its new product, offering it initially at full-price to early adopters. This pricing strategy allowed them to assess the market demand. They would later introduce different licensing tiers or offer promotional discounts for their product. full-price indicated they were trying to establish the products worth and generate initial revenue based on consumer confidence and hype.
• The concert tickets were available at full-price when they were first released. The full-price reflects the cost to book the musicians, venue rentals, and other event costs. Because we had early access to tickets before any promotions or dynamic pricing, we got the chance to see our favorite artist perform. The early purchase also guaranteed a good seat, and the full-price made it worth it.