Gammons

Primarily used in British slang, 'Gammons' refers to a group of predominantly older, white, working-class individuals perceived to hold conservative, often right-wing, views, and known for expressing these opinions vocally and sometimes aggressively, especially online. This term often implies a lack of sophistication, a tendency towards simplistic thinking, and a propensity to be easily angered or offended by perceived political correctness or progressive ideologies. The term carries strong negative connotations, frequently being used derisively to dismiss or mock their views. While it initially gained traction on online platforms and within certain social circles, its usage has expanded within the media and broader public discourse. The term's application is often subjective, depending on the political and social stance of the speaker.

Gammons meaning with examples

• During the heated online debate, the politician's supporters were quickly labelled as 'Gammons' by their opponents, highlighting the perceived lack of nuance in their arguments. This exemplifies the term's use to discredit someone’s position by implying an unsophisticated thought process. It is not considered a neutral term.
• The commentator's analysis of the political situation was interrupted with calls of 'Gammon' from the live audience during the segment, reflecting a level of personal animosity toward the commentator. This demonstrates the term's capacity to serve as a weaponised insult during public discourse. It aims to shut down a debate
• The news report described the social media response to a controversial policy decision. The vast majority were 'Gammons' angrily complaining about the perceived attack on national identity. This portrays how the term can be used to classify specific groups of people by the use of this label in the press
• Despite the artist's best efforts to appeal to a younger demographic, the exhibition opening was filled with 'Gammons' complaining about 'wokeness', highlighting a generational divide in the crowd. This instance shows a wider, social context, where opinions are labelled based on a wider demographic.
• The viral meme depicted the individual labeled a 'Gammon' as easily triggered, solidifying the stereotype of this group. It highlights a caricature of the population group, and reinforces existing stereotypes. It demonstrates the social implications of the term.