Giveaway

A giveaway is an event or promotion in which something (e.g., a product, service, or prize) is offered to people, often for free or at a significantly reduced cost. Giveaways are typically used for marketing, advertising, or building brand awareness, and can take various forms, such as contests, sweepstakes, free samples, or online promotions. The primary purpose of a giveaway is to attract attention, generate interest, and encourage engagement with a brand or organization. They aim to increase customer loyalty, drive sales, or collect data. The 'prize' given away is not of monetary value or intended for direct purchase by the entrant, instead, it is something that can be won, or received, free of charge.

Giveaway meaning with examples

• The company held a social media giveaway, offering a free smartphone to one lucky follower who liked, shared, and commented on their post. This giveaway significantly boosted their online presence and generated a lot of buzz. The prize was awarded to the winner.
• At the grand opening, the new bookstore hosted a giveaway, providing free tote bags and bookmarks to the first 100 customers. This initiative successfully attracted a large crowd and created a positive initial impression for the store. The giveaways drew a crowd.
• During the launch of their new beauty product line, the brand organized a giveaway, distributing free samples at various retail locations. This allowed potential customers to try the products and hopefully, want more. The marketing helped to attract more customers.
• To celebrate their anniversary, the online store ran a giveaway with a grand prize of a $500 shopping spree on their website. The online contest incentivized entries, increasing website traffic and sales. The online giveaway increased their sales.